About Wheelworld

About our Wheelworld online shop

Since 2007, everything at Wheelworld has revolved around wheels. What began as a labour of love focused on rims in the Harz Mountains has now grown into a whole world centred on vehicles – and it is precisely this world that you’ll now find brought together in the Wheelworld online shop. But what’s actually behind the shop, who’s behind it, and why is it worth looking beyond the classic rim?

Here you’ll find out how an idea for uncompromising alloy wheels evolved into a cross-media platform with its own shop, and what you can expect to find there. Spoiler: it’s about much more than just alloy wheels.

How a love of rims became a whole world

The story of Wheelworld began in 2007 in Ilsenburg in the Harz Mountains – with a clear mission: to develop alloy rims that make no compromises when it comes to materials, workmanship and finish. And all at prices that won’t break the bank.

Driven by this vision, the two in-house brands 2DRV® and AXXION® were created, which today cater to different target groups – from near-standard to tuning. Development, design and sales? All under one roof, straight from the Harz Mountains.

But at some point it became clear: Wheelworld is more than just a wheel manufacturer. The name says it all – “Wheel World”, the world of wheels. And that is precisely why wheelworld.de was created as a platform that goes far beyond the traditional product catalogue. Regular news, event updates, industry trends and interaction within the motoring community make

But at some point it became clear: Wheelworld is more than just a wheel manufacturer. The name says it all – “Wheel World”, the world of the wheel. And that is precisely why wheelworld.de was created as a platform that goes far beyond the traditional product catalogue. Regular news, event updates, industry trends and interaction within the motoring community make wheelworld.de a real hub for everyone who lives and breathes mobility.

The next logical step? A dedicated Wheelworld shop that brings this brand world to life in the physical world – with products that meet the same high quality standards as the rims themselves. 

What to expect from the Wheelworld online shop

The Wheelworld online shop is no ordinary car accessories shop. It is an extension of a brand that stands for precision, performance and passion. The range is divided into three sections:

Car care with Mr. Wheels

The Mr. Wheels Care Series makes professional car care accessible to everyone – efficient, gentle on materials and well thought-out. The range includes, amongst other things:

• Wheel cleaner – powerful against brake dust, gentle on the material
  Wheel sealant – for long-lasting protection and shine
  Interior cleaner – fresh and clean, without harsh chemicals
  Car shampoo – for gentle exterior washing
  High-quality microfibre cloths (e.g. Micro Star) – lint-free and versatile

Whether you choose a complete bundle or an individual product, the care range is based on the same quality standard you’ve come to expect from Wheelworld rims. 

Merchandise and Lifestyle

If you want to show off your style even when you’re not in your car, you’ll find what you’re looking for here. The Wheelworld merchandise collection includes:

• Hoodies – comfortable, high-quality, with a clean design
  Caps and snapbacks – for a casual look
  T-shirts – inspired by the performance of Wheelworld designs

All garments are made from high-quality materials and feature the brand’s distinctive design language. Not cheap promotional merchandise, but clothes you’ll actually want to wear. 

Accessories and gadgets for everyday life

The range is rounded off by practical items for the car and everyday life:

• Coffee-to-go mugs – for when you’re on the go, in the Wheelworld design, of course
  Stylish watches – precision on your wrist

Every single product embodies the standards Wheelworld has been upholding since 2007: uncompromising quality, authentic design and attention to detail. 

The brands behind Wheelworld

If you want to understand the Wheelworld online shop, you need to be familiar with its brand architecture. Behind the name lie two strong wheel brands that form the core of the company:

2DRV® – The Smart Alternative

2DRV® stands for top quality at unbeatably low prices. The rims are aimed at anyone looking for a stock-like or customised look without spending a fortune. Models such as the popular Wheelworld WH11 demonstrate that good design and fair prices need not be a contradiction. The range extends from 15-inch to 20-inch Wheelworld rims, suitable for numerous car models across various manufacturers. 

AXXION® – Simply Wow

AXXION® goes one step further: here, wheel design on a whole new level meets outstanding engineering. Anyone involved in car tuning who’s looking for that little bit extra will find wheels at AXXION® that deserve – and get – attention. 

Both brands are developed and designed in Ilsenburg in the Harz region – with the aim of ensuring that every wheel impresses in terms of materials, workmanship and finish. Matching Wheelworld centring rings and other accessories round off the range. 

Development and design from the Harz region

One thing that sets Wheelworld apart from many of its competitors is that development, design and sales all take place directly in Ilsenburg in the Harz region. This is not an anonymous trading company that buys rims from somewhere and labels them with its own brand. This is where ideas are born, prototypes are developed, designs are refined and quality standards are defined – all under one roof.

This principle of short lines of communication ensures:

• Rapid response to trends – new designs and models reach the market promptly
  Direct quality control – from the initial design to the finished wheel
  Genuine expertise – over 17 years’ experience in wheel development
  Fair prices – without unnecessary mark-ups from middlemen

So when you buy a wheel from 2DRV® or AXXION®, you’re getting a product backed by real people with genuine passion. And it is precisely this spirit that goes into every product in the Wheelworld online shop.

Wheelworld als Anlaufstelle für Autobegeisterte

Der Wheelworld Onlineshop ist ein Teil von etwas Größerem. Es geht nicht darum, einfach nur Produkte zu verkaufen. Es geht darum, eine Anlaufstelle für Autobegeisterte zu schaffen - einen Ort, an dem man sich informiert, inspirieren lässt und gleichgesinnte Fans trifft. Der Shop ist dabei das physische Bindeglied: Hier wird die Markenwelt greifbar. 

Wheelworld: a hub for car enthusiasts

The Wheelworld online shop is part of something bigger. It’s not just about selling products. It’s about creating a hub for car enthusiasts – a place where you can find information, be inspired and meet like-minded fans. The shop acts as the physical link: this is where the brand’s world comes to life. 

Frequently asked questions about the Wheelworld online shop

What can you find in the Wheelworld shop?

The Wheelworld online shop offers a carefully curated range of products centred on alloy wheels. The range includes the Mr. Wheels Care Series (wheel cleaners, sealants, shampoo, interior cleaners, microfibre cloths), a merchandise collection (hoodies, caps, T-shirts) as well as accessories and gadgets such as watches and coffee-to-go mugs. All products reflect the brand’s commitment to quality.

How are wheelworld.de and the Wheelworld Shop connected?

The wheelworld.de platform is Wheelworld’s cross-media hub for all things wheels – featuring news, events, trends and community content. The Wheelworld online shop is the associated store where you can buy the brand’s care products, merchandise and accessories. The two complement each other: the platform informs and inspires, whilst the shop brings the brand’s world to life.

Discover the world of Wheelworld

Whether you’re looking for professional care products for your rims or simply want to show off your Wheelworld style in everyday life – you’ll find what you’re looking for in the Wheelworld online shop.

Care. Style. Passion – welcome to the world of Wheelworld.