watches

Driftelement Watches – Where Automotive Culture Meets Watchmaking Craftsmanship

Since 2007, Wheelworld has stood for uncompromising quality, authentic design and true passion for everything that rolls. With the Driftelement watches, we’re now bringing this philosophy to your wrist. Every watch in our range combines precise watchmaking craftsmanship with the unmistakable aesthetics of high-quality wheels – a true statement for everyone who doesn’t just drive automotive culture, but lives it.

The Driftelement watches are far more than ordinary wristwatches. They are collector’s items, design objects and conversation starters all in one. The striking WH39 wheel design, which serves as the inspiration for the dial, ensures a recognisability that is unrivalled in the world of watches. And the best part: every watch is strictly limited – if you’re too late, you’ll literally miss out.

What Makes Driftelement Watches So Special?

What sets a Driftelement watch apart from a conventional wristwatch can be summed up in a few points:

• Unique wheel design: The dial picks up the lines and dynamics of the WH39 wheel design – executed in rich detail and instantly recognisable.
• Handcrafted in Germany: Every watch is manufactured in Germany to the highest quality standards. You’ll feel it every time you glance at your wrist.
• Strictly limited editions: Whether 30 or 70 pieces worldwide – this is no mass-produced item, but a true collector’s piece.
• Automotive DNA: These watches are made for people who love performance, design and exclusivity – on the road and on the wrist.
• Exclusively in the Wheelworld Shop: You won’t find the Driftelement watches anywhere else. Only here, only for you.

Limited Editions – True Collector’s Pieces for Connoisseurs

At Driftelement, limitation is not a marketing buzzword but a lived reality. The automatic watch of the WH39 Edition is limited to just 30 pieces worldwide, the quartz version to 70 pieces worldwide. Once they’re sold out, there will be no restock. For watch lovers and car enthusiasts, this means: those who act now secure a piece of automotive history that can only gain in value and significance.

Automatic Watch vs. Quartz Watch – Which Driftelement Watch Suits You?

Wondering whether to go for the automatic watch or the quartz watch? Both versions have their very own character. To help you make the right decision, we’ve compiled the most important differences for you:

Driftelement Automatic Watch – WH39 Edition

The automatic watch is the centrepiece of the Driftelement collection. Its mechanical movement is powered by the natural motion of your wrist – no battery required. With a power reserve of around 48 hours, it keeps running reliably even over the weekend. The elegant matt black finish combined with the classic Roman numeral dial gives it a timeless character that suits both a business outfit and a leather jacket.

With only 30 pieces worldwide, it is the more exclusive of the two versions – making it a true highlight for collectors.

Driftelement Quartz Watch – WH39 Edition

Want maximum precision without compromise? Then the quartz watch is your choice. The precise quartz movement ensures reliable timekeeping accurate to the second – day after day, without you having to worry about power reserve or winding. The glossy black case underlines the sporty-modern look and makes the watch the perfect companion for everyday life and special occasions.

Limited to 70 pieces worldwide, the quartz version also remains an exclusive collector’s piece – albeit with a slightly better chance of still securing one.

Buying Guide – What to Look for When Buying a Watch

Buying a high-quality watch online? Sure, that works – if you know what matters. Here are the most important criteria you should consider when making your decision:

Movement: Automatic or Quartz?

The fundamental question with any wristwatch. Automatic watches fascinate with their mechanical complexity – they are powered by arm movement and need no battery. Quartz watches score with higher accuracy and lower maintenance. Both versions have their merits. Simply ask yourself: do you love the mechanical and the craftsmanship? Then go automatic. Do you want maximum reliability without thinking about power reserve? Then go quartz.

Case Size and Wearing Comfort

The case diameter significantly influences how a watch looks on the wrist. The Driftelement watches come with a 42 mm diameter – a value considered the golden mean. Large enough to show off the striking wheel design, but not so oversized that the watch appears bulky. Combined with the adjustable strap (approx. 12–22 cm), it fits almost any wrist.

Water Resistance in Everyday Life

Water resistance is a topic that is often underestimated when buying a watch. The automatic watch offers 5 ATM – meaning it easily withstands splashes, rain and brief hand washing. The quartz version comes with 3 ATM, which is also perfectly sufficient for normal everyday use. Neither model is intended for swimming or diving, however – but then again, they’re far too precious for that anyway.

Clasp and Strap Adjustment

Both Driftelement watches feature a butterfly clasp. The advantage over a classic pin buckle: the watch sits more securely on the wrist and the strap is protected, as it isn’t bent when opening and closing. In addition, every watch comes with a free strap-sizing tool – so you can adjust the fit perfectly at home without having to visit a watchmaker.

Your Advantages in the Wheelworld Shop

Why should you buy your next watch from us? Quite simply:

• Top quality at a fair price – Handcrafted in Germany, without unnecessary brand mark-up.
• Fast delivery – So your new watch is on your wrist as quickly as possible.
• Developed & designed in Germany – From the idea to the finished product, everything made in Germany.
• Passion that rolls – since 2007 – Wheelworld has stood for quality and automotive enthusiasm for over 17 years.
• 24-month warranty – For maximum peace of mind with your purchase.
• Exclusively available here – The Driftelement watches are not available in any other shop.

Looking for more products from the Wheelworld universe? Then browse our merchandise collection with hoodies, caps and shirts or discover our accessories and gadgets for car enthusiasts. And if your vehicle should look just as good as your wrist, take a look at our professional care products for wheels and interior.

Frequently Asked Questions about Watches (FAQ)

Which watch brands are the best?

That depends heavily on what you’re looking for. In the luxury segment, names like Rolex, Omega and Patek Philippe top the lists. But the truly exciting watches are often found off the mainstream: the Driftelement watches by Wheelworld, for example, combine watchmaking tradition with automotive design – handcrafted in Germany and strictly limited. For lovers of car culture and exclusive design, a genuine alternative to the big names.

What is the difference between an automatic watch and a quartz watch?

An automatic watch uses a mechanical movement powered by the natural motion of your arm. It doesn’t need a battery, but must be worn regularly so the power reserve doesn’t run out. A quartz watch is powered by a battery and is generally more accurate. We offer both versions as the limited Driftelement WH39 Edition.

Why do some people wear their watch on the right wrist?

Traditionally, a wristwatch is worn on the non-dominant wrist – on the left for right-handers, on the right for left-handers. The practical reason: the watch interferes less with everyday activities and is better protected from damage. Ultimately, though, it’s purely a matter of taste. Our Driftelement watches look equally good on either wrist.

Are the Driftelement watches also suitable as a gift?

Absolutely! A strictly limited watch with a unique wheel design is a gift that is guaranteed to be remembered – especially for car enthusiasts, watch collectors or anyone who appreciates exclusive design. Both models come in high-quality packaging and with all the accessories you need.

How do I properly care for my Driftelement watch?

Clean the case and the metal strap regularly with a soft, slightly damp microfibre cloth. Avoid contact with chemicals, perfume or strong heat. For the automatic watch, we recommend storing it in a watch box if you don’t wear it for an extended period. And very importantly: despite the water resistance (3 or 5 ATM), you should not wear the watch while swimming or showering.

Made your choice? Then secure one of the last available Driftelement watches now – before the limited edition sells out. Feel free to contact us if you have any questions about our products – we’ll be happy to advise you.